Photograph These Ingenious Ads, and You’ll Learn How to Save Kids From Eye Cancer

One easy trick for early detection

If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the U.K., a series of ads uses reflective ink to illustrate that warning sign, in the hope of teaching parents how to recognize it.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.