Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror

Agency Karmarama created the outdoor work for UK telecom Plusnet

The 'That'll Do' outdoor ad campaign
Karmarama finds a way to help people put 2020 literally behind them. Karmarama / Plusnet

LONDON—Given the pandemic, political and social turmoil, climate emergency and economic struggles of 2020, it’s no wonder that when the clock struck midnight on New Year’s Eve, many were willing to put the previous year well and truly behind them.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.