PlayStation Lets You Shoot Up a Real Ice Cream Truck From the Internet

Promo for 'Twisted Metal' hits home

PlayStation's Twisted Metal, its longest-running exclusive franchise, is releasing a new game. To promote it, they're letting you remotely shoot the bejesus out of a real-life version of the ice-cream truck owned by the game's twisted killer—a disturbing clown named Sweet Tooth with a flaming head—with an M249 Squad Automatic Weapon. Head to the aptly named, and press your spacebar to riddle the truck with bullets for two days, or until it explodes in a gigantic ball of flames—whichever comes first. There you can also see the uncensored version of the ad with more F-bombs. The whole stunt, coordinated by Deutsch L.A., starts today—Valentine's Day. And really, what's not to love? If you're twisted enough to love Twisted Metal, you're exactly the sort who would enjoy shooting a truck on the most romantic day of the year.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.
Publish date: February 14, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT