Pornhub Erects Huge Billboard in Times Square After Long Search for a Great Non-Pornographic Ad

Update: It's been taken down

Headshot of Alfred Maskeroni

New York's Times Square has always been an eyegasm of advertising, so the adult website Pornhub's enormous new billboard—featuring the winner of its contest seeking a great non-pornographic ad—fits right in.

The winner is Nuri Gulver, a copywriter from Istanbul, whose entry was chosen from more than 3,000 others. On the contest's Tumblr page, Gulver says his concept was a simple one: "Because our icon is a hand, our campaign will easily be integrated into any media. Because everyone has it or is familiar it. And they use it often in their daily life. So, with our effective insight, we will announce 'Pornhub' name to the whole world in a short time."

Gulver had another idea, too: "People of different nationalities, with different types of hand, will sing our 'All You Need Is Hand' song with the music of 'All You Need Is Love.' This will be our image film. Depending on budgetary situation, we can use celebrities in our movies. Sure, it increases the effect of the campaign."

So, Pornhub did just that, hiring the Gotham Rock Choir to christen the ad with their own parody rendition of the Beatles classic. Take a look below. And for complaints, please contact de Blasio—or maybe Giuliani.

Via BetaBeat.

UPDATE: Late Wednesday afternoon, Pornhub tweeted that the billboard had been taken down, offering no explanation. It was fun while it lasted.

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@maskeroni Alfred Maskeroni is director of video for Adweek.