Print media isn’t going down without a fight

It seems print media dies a little more each day, yielding to the inevitable onrush of digital formats. Not so for the swingin' Swedes at Tare Lugnt magazine, who "published" the third installment of their body-art journal on a guy's leg. Ouch! Hope it wasn't a double issue. To generate some publicity, I volunteered for the same treatment here at AdFreak. (I wanted to get the Twitter fail whale tattooed on my back, and you can probably guess where the blow-hole would go.) But I withdrew the offer when the staff began poking me with needles before we'd even bought ink.
—Posted by David Gianatasio



Publish date: April 6, 2009 https://stage.adweek.com/creativity/print-media-isnt-going-down-without-fight-14378/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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