Q&A: Kraft Heinz’s Marketing Chief on Food Innovation, Downtown Chicago and Working With Oprah

Nina Barton shares her recipe for success

Nina Barton, svp of marketing, innovation, and R&D for Kraft Heinz

Kraft Heinz, dually headquartered in Chicago and Pittsburgh, is also home to iconic food brands like Oscar Mayer, Jell-O and Maxwell House in addition to its famous ketchup and mac and cheese. These days, the brand behemoth is adapting to consumers’ changing tastes by removing artificial ingredients from its products while keeping its classic tastes intact.

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@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.