Reebok Pulls Ad Urging Guys to Cheat on Their Girlfriends

Funny, or over the line?

A German Reebok ad that advised patrons of the brand's partner gyms to "Cheat on your girlfriend, not on your workout" has been pulled after complaints from probably every woman in Germany. And rightfully so. The ad makes Reebok look like a bunch of dumb bros, and it's not funny or clever enough to defend as an example of anti-PC humor. Who do they think they are, Ashley Madison? David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: March 23, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT