Advertising is a crowded field, packed with entrenched veteran creatives and constantly being supplied with new waves of fresh talent. So it’s no small feat to make a name for yourself as a rising creative star.
Each year, Adweek’s Creative 100 looks at today’s strongest talent across a range of experience levels and disciplines. Check out this year’s rising agency stars below.
Jean Zamprogno and Fernando Pellizzaro
Creative directors, David Miami
Hometowns: Vitória, Brazil (Zamprogno), and Curitiba, Brazil (Pellizzaro)
Recent work: “This Coke Is a Fanta” for Coca-Cola. “The world is full of homophobic expressions such as ‘He plays for the other team.’ In Brazil, people say, ‘This Coke is a Fanta.’ Not in a nice way,” Pellizzaro says. “So Coca-Cola decided to take a stand. To celebrate International LGBT+ Pride Day, we launched a limited-edition Coca-Cola can with Fanta inside and a message: ‘This Coke Is a Fanta. So What?’ The idea had zero media investment and got 1 billion media impressions.”
Dream celeb collaborator: “Salvador Dalí,” Zamprogno says, “but I must have the creative control.”
Personal mantra: “Be humble,” Pellizzaro says, “and don’t give up until you make it.”
Michelle Lamont and Rose Sacktor
Copywriter and art director, Wieden + Kennedy New York
Hometowns: Los Angeles (Lamont); New York (Sacktor)
Recent work: HBO’s “The Inspiration Room,” an experiential campaign tied to the network’s #BecauseOfHer project. “We’re so proud of the Inspiration Room,” Lamont says. “In the process of creating it, we spent hours every night reading over 800 diaries submitted to us by real women, and it was such a labor of love finding a way to bring those stories to life that felt like it did them justice.”
Advice for aspiring creatives: “Don’t compare your career and your path to other people’s,” Lamont says. “There is no comparison between the sun and the moon. They shine when it’s their time.”
Personal mantra: “It’s just advertising,” Sacktor says. “I mean this in the best way possible. No matter how big you screw up, no one will die over it.”
Integrated producer, McCann New York
Hometown: Parkland, Fla.
Recent work: “Price on Our Lives” and other campaigns for March for Our Lives. “As an alumna of Marjory Stoneman Douglas High School in Parkland, Fla., I was deeply affected by the mass shooting at that school on Feb. 14, 2018. Not willing to consign myself to ‘thoughts and prayers’ or accept that in others any longer, I set out to work on projects that would expose gun violence in various national and global campaigns.”
Most rewarding part of the job: “Successfully bridging my career and the causes I care most deeply about.”
Best advice for aspiring creatives: “Never be afraid to ask. Ask for advice and guidance. Ask to take on new work or pitch crazy new ideas on your own. Ask for raises and promotions when you feel deserving.”
Marques Gartrell and Heather English
Creative directors, Deutsch New York
Hometown: Philadelphia (Gartrell), and Asheville, N.C. (English)
Recent work: “In the Busch #Car2Can campaign, we turned Nascar driver Kevin Harvick’s historic season No. 4 car into collector’s-edition cans of Busch beer,” English says. “It took us over a year to sell Busch on the idea and then had a fast and furious five months of anxiety, more meetings than we can count, and sweating it out with multiple vendors to get the cans made in time for fans to win them during the Daytona 500.”