Rob Riggle Is Dirtbag Frankenstein in Chipotle’s Halloween Spot

Pushes annual $2 'booritos'

Headshot of T.L. Stanley

There are a whole bunch of Rob Riggle fans out there. And though I'm not one of them, I can see the twisted humor in Chipotle's "Do Some Good This Halloween" promo with the former Daily Show correspondent. He plays an actual-size Frankenstein, and he's a giant asshole to match in this spot about the chain's annual charity campaign. He steals trick-or-treat candy from children, TPs his neighbors' houses and commandeers a cop car. Even worse? He jumps the line at Chipotle for his $2 "boorito." Good thing proceeds from Chipotle sales on Halloween night, up to $1 million, will go to the restaurant's sustainable and healthy food foundation. Let's just hope Riggle doesn't walk away with the $2,500 prize for best costume. Such a monster.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
Publish date: October 4, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT