RoboCop, a Ninja Turtle and a Transformer Are All Back in Action to… Sell Insurance?

Hollywood heroes take over Direct Line's ad duties from 'The Wolf'

RoboCop is ready to bust some lowlifes, but Direct Line might have beat him to the punch. Direct Line

Winston Wolf, the deadpan crime-cleanup expert from Pulp Fiction played by Harvey Keitel, has been shilling for Direct Line insurance in the U.K. for the past six years. But the famous fixer has been retired. And no, that’s not a euphemism for something sinister. (He’s not wearing cement shoes or sleeping with the fishes). He’s just stepped out of the commercial spotlight.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.