RPA’s Study on Gen Z and Creativity Yields Key Takeaways for Marketers
The agency invested a year learning about the elusive generation

A still from "Thank You for Listening," a short film about a young girl who connects to her peers through her music.
RPA Advertising

Contrary to popular belief, shooting 35mm photos and creating a paper magazine aren’t relics of the past, according to a young artist named Finley.