Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico

Push it real good

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to push it.

Divorcing the song from its sexual connotations, the ladies are now here to help anyone who needs some encouragement with their pushing. They help a man who tries to pull open a door that needs to be pushed. They help a lady in an elevator who needs to select a floor. They show up at a Lamaze class, then on a football sled, and finally they dance after a poor man trying to mow his lawn.

It's pure silliness. But it certainly is memorable. And since Geico doesn't have to use its ads to tell you what it does (save you 15 percent on car insurance, as everybody knows), it might as well have fun with it.

Also, you're not going to be able to push "Push It" out of your head for the next few hours.


Client: Geico

Vice President, Marketing: Ted Ward

Manager, Broadcast Production and Agency Relations: Amy Hooks

Marketing Planner: Amy Ruddell

Marketing Coordinators: Katherine Kalec, Tom Perlozzo 

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: Joe Alexander

Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger

Senior Vice President, Creative Director, Art Director: Sean Riley

Senior Copywriter: Ken Marcus

Vice President, Executive Broadcast Producer: Molly Schaaf

Bid, Prep, Shoot, Edit Producer: Alex Scheer-Payne

Visual Effects, Finishing Producer: Sam Tucker

Junior Producer: Emily Taylor

Business Affairs Supervisor: Suzanne Wieringo

Senior Integrated Production Business Manager: Amy Trenz

Vice President, Group Account Director: Brad Higdon

Account Supervisor: Parker Collins

Account Executive: Meg Ingraham

Senior Project Manager: Jason Ray    

Production Company: Hungry Man

Director: Wayne McClammy

Director of Photography: Bryan Newman

Executive Producer Mino Jarjoura

Producer: Nate Young

Editing Company: Mackenzie Cutler

Editor: Ian MacKenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

Editorial Producer: Evan Meeker

Telecine: The Mill

Colorist: Fergus McCall

Audio Post Company: Rainmaker Studios

Engineer: Jeff McManus

Conform: Running With Scissors

Conform Artist: Chris Hagen

Executive Producer: Scott Friske

Producer: DeeDee Ray


Cheryl "Salt" James Wray

Sandra "Pepa" Denton

Deidra "Spinderella" Roper

Door Guy: Sergio Cilli

Elevator Woman: Suzy Nakamura

Lamaze Wife: Chala Savino

Lamaze Husband: Lonny Ross

Lawnmower Guy: Mike McCafferty

Voiceover: Jon Curry

Music: "Push It"

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@rebeccacullers Rebecca Cullers is a contributor to Adweek.