Scrabble boards spring to life in Ogilvy ads

More French advertising: this time, some animated Scrabble ads from Ogilvy & Mather in Paris. Says the agency: “Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story! Our creative idea is to turn this fabulous potential into images.” The animation is pretty impressive, though the ads probably overstate the level of excitement in a typical Scrabble game. And the music in these ads made me want to claw my eardrums out.
—Posted by David Kiefaber

Publish date: April 24, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT