Seahawks Follow Up Their Big Win With a Bigger Fail: A ‘We Shall Overcome’ MLK Tweet

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One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet that read, "We shall overcome #MLKDay"—using Martin Luther King Jr. to celebrate the team and its football prowess.

The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: "Take the first step in faith. You don't have to see the whole staircase, just take the first step."

As you can see below, the response was not kind.

UPDATE: The Seahawks have now apologized for the tweet:

As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn't post any MLK tweets, preferring to keep it simple.

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@nudd Tim Nudd is a former creative editor of Adweek.