Simon & Garfunkel’s ‘Homeward Bound’ Powerfully Drives Coldwell Banker’s Biggest Ad

The realty campaign marks the song's first use in a spot

A woman at a train station wearing scrubs and holding a stuffed animal in her purse
A mother trying to get back to her family is one of many who are homeward bound in the real estate agency's largest production ever. Coldwell Banker

Coldwell Banker left transactional ads in the dust long ago, moving past the category trope of showing real estate agents shaking hands with new homeowners in front of a “sold” sign.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.