Snickers’ Halloween Ad Profiles a Guy Who’s Scary Good at Carving Pumpkins

Jon Neill's creations always look hangry

Headshot of Tim Nudd

You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his master carving skills are most in demand.

And this year, Neill has landed an ad deal, starring in the Snickers spot below from BBDO New York, in which he pretends to be a killer before settling in to his artful day job. The connection to the product feels a bit tacked on here, but it's nice to see Snickers give a guy like Neill the extra exposure.

Check out more of Neill's insane creations over at his website.


Client: Snickers

Mars Chocolate North America: Client

Brand Director – Filled Bars Portfolio: Allison Miazga-Bedrick

Sr. Brand Manager, SNICKERS® Brand: Michael Italia

Brand Director – Seasonal: Trish Trecartin

Seasonal Marketing – Sr. Marketing Manager: Angela McSwain

Creative Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Executive Creative Director: Tom Markham

Creative Director: Kim Baskinger

Senior Copywriter: Rich Douek

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Producer: Annie Dietz

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

Group Planning Director: Annemarie Norris

Senior Planner: Alaina Crystal

Senior Communications Planner: Sean Stogner

Carver: Jon Neill

Production Company: The Kitchen at BBDO

Director: Lawrence Chen

Editor: Andrew Reuland

Production Company: Vanishing Angle

Field Producer: Matt Miller

Director of Photography: Frank Barerra

Camera Assistant/Gaffer: Steve Smith

Production Sound Mixer: Mike Weinstein

Coloring: MPC

Colorist: Adrian Seely

Mixing: Heard City

Mixer: Keith Reynaud

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 20, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT