Sprite’s ‘Bill the Billboard’ Keeps Drivers Entertained by Cracking Endless Jokes

Chatty ad from Ogilvy Nairobi

Headshot of Tim Nudd

If it's more comedy you want from your billboard, Sprite is happy to oblige.

Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him to endlessly crack jokes. He's sort of an outdoor version of the famous Pringles banner ad from 2009, offering seemingly stream-of-consciousness quips to keep viewers entertained.

The jokes aren't exactly side-splitting, and the case study's boast that Bill is the "first ad ever with mental issues" isn't exactly P.C. But at least he's a little different than your typical boring digital ad.


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@nudd Tim Nudd is a former creative editor of Adweek.
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