Stephen Colbert Gets Crackin’ as Super Bowl Star for Wonderful Pistachios

Two ads will kick off yearlong campaign

Headshot of David Griner

At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen Colbert. The host of Comedy Central's Colbert Report will appear in two game-day ads for the brand, kicking off a campaign themed "Get crackin', America." Ads will continue to roll out throughout 2014 as part of a yearlong contract with Colbert.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."