Stihl hacks newspapers while they’re down

Boston agency Winsper's recent ads for Stihl leaf blowers, chainsaws and weed whackers are fun and eye-catching as they appear to hack, trim and blow newsprint off pages of The Wall Street Journal. And even as the ads try to sell yard equipment, they provide a no-doubt unintentional commentary on the medium in which they appear. In fact, given the sorry state of the newspaper business, they might cut a bit too close to the bone.
—Posted by David Gianatasio



Publish date: April 8, 2009 https://stage.adweek.com/creativity/stihl-hacks-newspapers-while-theyre-down-14365/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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