Subway Wants Women to Eat Right So They’ll Be Sexier in Their Sexy Halloween Costumes

Update: The ad's been pulled

Headshot of David Griner

Ladies, bikini season may be over, but Subway wants to remind you that sexy Halloween costume season is still nigh.

In a somewhat awkward spot built around the idea of modeling your "sassy" and "foxy" outfits for co-workers over lunch (as one does), the chain ends on the note, "Whatever you're staying fit for, start at Subway."

I guess in a world where Sexy Olaf is a sell-out Halloween sensation, this is the Subway ad we deserve.

UPDATE: Subway appears to have pulled this ad from YouTube after it began receiving negative attention from national outlets like Time and Today.

Here's an animated GIF we made from it before it was taken down:

And here's a copy not on YouTube:

Via Adrants.


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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