Suki Waterhouse, a model and actress who has starred in films such as Pride and Prejudice and Zombies and fronted fashion campaigns for brands like Burberry, looks good in pretty much any outfit—including when said outfit is made out of furniture.
Waterhouse does just that in the latest work from Argos, a British retailer that sells furniture and homewares, among other items. The spot, created by The&Partnership agency in London, is a follow-up to last year’s “So Stylish You Can Wear It” campaign.
In the ad, fittingly called “So Stylish Suki Can Wear It,” Waterhouse appears in a number of outfits that, at first glance, look like they’d be at home on a couture runway. But take a closer look, and viewers will see that her ensembles are actually crafted out of home furnishings: a dress made of piles of pink pillows, a headpiece featuring a clock, a hat that’s actually a drawer and a rug wrapped around her in a column-dress like shape.
Just like the original “So Stylish You Can Wear It” spot, released in the spring of last year, this whimsical ad leans into the absurdity of the concept—people wearing furniture—particularly with Waterhouse’s voiceover, which begins with the statement, “I’m an enigma, a mystery,” and concludes with a more obvious statement, “I’m holding a duck,” as a duck does indeed sit on her lap.
With plenty of pastels, greenery and other signs of the coming season, the spot is meant to invoke spring, and was shot at Pitzhanger Manor in London’s Ealing district.
Argos has had a busy few months when it comes to buzzy ads: Its Christmas ad, essentially a music video for “Don’t You (Forget About Me)” by Simple Minds that showcased a father’s Christmas dreams of playing the drums for a packed crowd alongside his daughter, was a holiday hit.
The ad premiered in the U.K. on Sunday during an episode of Homeland.
ECD: Yan Elliott and Micky Tudor
Creative: Carl Storey
Creative: Alice Burton
Planning Partner: Rebecca Munds
Senior Planner: Matt Shaw
Managing Director: Gary Simmons
Senior Account Director: Lucy Almond
Senior Account Manager: Hannah Gray
Head of Integrated Production: Charles Crisp
TV Producer: Alfie Glover Short
Head of Art: Emma Modler
Print Producer: Angus Lees
Head of Art: Marc Donaldson
Designer: Ailie Hutcheson
Retoucher: Richard Palmer
Production Company: Hungry Man
Productions Director: David Kerr
Executive Producer: Matt Buels
Production Company Producer: Stephen Johnson
Director of Photography: Simon Chaudoir
Costume Designer: Verity Hawkes
Production Designer: Laura Ellis Cricks
Editor: Adam Spivey @ Assembly Rooms
Audio Post Production: Grand Central Recording Studios
Sound Engineer: Munzie Thind
VFX Post Production: MPC
Post Producer: Phil Whalley
VFX Supervisor: Tom Harding
Colorist: Jean-Clément Soret
Music Supervision: Finger Music
Composer(s): Samuel Richard Burden/Christopher Phelps