Thanks to Mountain Dew, Fans Finally Have GIFs Worthy of Joel Embiid

The brand and TBWA\Chiat\Day want you to step up your tweets when he's on his game

A still of Joel Embiid on his phone looking at GIFs
The NBA's Joel Embiid wants fans to pick better GIFs to celebrate his moves on the court. Mountain Dew

The NBA is arguably the most social media friendly sports league, and that focus is beginning to seep into ads featuring NBA stars. While other leagues have tried to clamp down on copyrighted materials across social media, the NBA has generally opened content to the masses, with the result being vibrant digital communities like #NBATwitter and the NBA subreddit.

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Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.