The NBA is arguably the most social media friendly sports league, and that focus is beginning to seep into ads featuring NBA stars. While other leagues have tried to clamp down on copyrighted materials across social media, the NBA has generally opened content to the masses, with the result being vibrant digital communities like #NBATwitter and the NBA subreddit.
As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us. We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.