The Census Campaign Will Use This Spanish-Language Ad to Address Concerns About ICE

Culture ONE World created the spot to highlight privacy of responses

Still of a man sitting in a restaurant booth
The spot doesn't overtly mention immigration status, but does reference census information not going to ICE. Culture ONE World

As the U.S. Census begins its sprawling, once-a-decade effort to count all the people living in America, special focus is being placed on reaching a wide range of immigrant and minority communities.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."