The Upside of Quarantine? One-on-One Networking and Mentorships Are Thriving
New connections via video chat create hope amid uncertainty
This April Fools’ Day, Adweek gave rising stars a mentorship opportunity with industry leaders like Cindy Gallop and Fernando Machado.
Adweek
Key insights:
- Virtual networking has become the new norm amid the coronavirus pandemic.
- Social media accounts like Dong Draper and apps like Fellow are using their respective platforms to connect people across countries and state lines.
- Some advertising executives who have taken part in networking opportunities have learned a lot from rising talent.
While the coronavirus pandemic has clearly had a stalling effect on the marketing industry, the global lockdown of home quarantine has had one unexpected benefit for rising talent in the field: a surging interest in one-on-one mentorship and networking.
This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
