The Upside of Quarantine? One-on-One Networking and Mentorships Are Thriving

New connections via video chat create hope amid uncertainty

Screenshot of rising advertising stars with Cindy Gallop and Fernando Machado
This April Fools’ Day, Adweek gave rising stars a mentorship opportunity with industry leaders like Cindy Gallop and Fernando Machado. Adweek

Key insights:

While the coronavirus pandemic has clearly had a stalling effect on the marketing industry, the global lockdown of home quarantine has had one unexpected benefit for rising talent in the field: a surging interest in one-on-one mentorship and networking.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."