These Fake Finance Ads Highlight a Real Problem: Period Poverty

Campaign for French nonprofit says women struggle to afford sanitary items

Outdoor ads raise the awareness of period poverty. Règles Élémentaires / Serviceplan

Sanitary products, for those short of money, can cost a fortune. Over a lifetime, sanitary products can set women back €8,000 ($9,520), according to French nonprofit Règles Élémentaires.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.