This Brand Treats National Ice Cream Day as Its Super Bowl

My/Mo Mochi gets joyful and wacky for the faux holiday

A most colorful promotion for National Ice Cream Day. My/Mo Mochi

July 17, 2020

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond.

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.