This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing

Lush United Arab Emirates distributed 16,000 of them in a partnership with Deliveroo

Lush branded soaps
Campaign aims to give consumers a real time demonstration of proper hand washing ‿ and us / Lush

Never before have people spent so much time washing their hands. Yet, according to research cited by cosmetics brand Lush, people still fail to wash their hands effectively 97% of the time–leaving them unknowingly at risk of infection.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.