This Challenging ‘No-Escape Room’ Simulates Life With an Incurable Disease

Wunderman Thompson Australia created an interactive challenge for Parkinson's NSW

top view on two rooms
Wunderman Thompson Australia

At first glance, the tasks could not have seemed simpler: pour water into a teacup, untie a shoelace, memorize a short sequence of letters.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.