This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data

Newspaper Helsingin Sanomat has released a font designed to correspond in size with Arctic ice data. TBWA/Helsinki / Helsingin Sanomat

Climate change is happening. And it’s predicted to happen even more rapidly unless major polluting economies, and the people living within them, curb their planet-heating habits quickly.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.