This Heartbreaking Film Shows How Consumerism Has Tarnished the Meaning of Veterans Day

New ad from Anselmo Ramos’ Gut agency is powerful reminder of sacrifice

World War II, Korea, and Vietnam veteran Eugene R. Downs. Fisher House Foundation / Gut

The intended focus of Veterans Day has always been to honor those military veterans who have served and sacrificed in the U.S. Armed Forces. Over time, however, the special day of acknowledgment has suffered the same fate as other holidays that have had their essential meanings overshadowed by consumerism. Instead of seeing a general call to reach out and show gratitude to those we should be honoring, Veterans Day has been heavily associated with the world of retail and impressive sales.

Shannon Miller is a writer, podcast creator and contributor to Adweek.