This Lovable Cowboy Selling Ramen Is the Ad Star 2020 Needed

Ramen Hero debuts its first spots from branding studio Iyashi

Made in America ... the Japanese way. Ramen Hero

This is not a spaghetti Western, it’s a “noodle Western,” starring one famished cowboy straight off the open range after a day filled with ropin’, ridin’ and rustlin’.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.