Key insights:
- Playform claims to be the only platform that offers AI that can generate wholly original art.
- The tool is powered by a system called a generative adversarial network (GAN), which backs most visually creative AI.
- Brands and agencies are beginning to explore GANs, but some say the tech isn't accessible enough.
A number of breakthroughs in the past few years have given artificial intelligence newfound creative abilities, with implications ranging from an internet underbelly of deepfakes to a burgeoning AI-generated art scene. But because of the complexity of the neural networks involved and the sometimes-arduous coding and training process, such capabilities can also be hard for non-coders to master.
