This Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast Internet)

A soaring journey from M&C Saatchi Stockholm

A young pilot pushes his airplane to its limits in this Swedish spot. M&C Saatchi Stockholm

Whether you spent your youth playing video games in the ’80s, ’90s or even more recently, one thing that’s consistent is that you never remember what, by modern standards, were chunky pixels and muddy visuals. Instead, you think about how the games came to richer life in your imagination, thanks largely to spirit of exploration and discovery.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."