To Reward Organ Donors While They’re Alive, These Police Are Waiving Their Tickets

'Second Chances' campaign from Donate Life California could be embraced in other communities

A motorist gets off with a 'Second Chance' warning thanks to her license showing she is an organ donor. Donate Life California

It’s no Get Out of Jail Free card, but motorists who ran stop signs or went over the speed limit in some California communities were likely glad to dodge some fines this month. And best of all, they earned it—even if they had no idea they had.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."