UK Energy Drink DRGN Pokes Fun at Boris Johnson’s Less-Than-Clear Quarantine Guidance

Campaign makes playful nod to recent criticism over the government's handling of the pandemic

DRGN founder Vishal Sodha told Adweek the light-hearted ads are designed to be a bit of fun. DRGN

When British Prime Minister Boris Johnson announced an easing of lockdown in England last month, his speech prompted a huge flurry of memes as people criticized his messaging as confusing and contradictory.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.