UK Government Urges Brits to Embrace ‘New Start’ With Major Brexit Campaign

Ads by MullenLowe encourage businesses to prepare for exiting the EU in December

Major new government campaign urges Brits to prepare for a new kind of future. MullenLowe / U.K Cabinet Office

LONDON—The U.K has been part of the European Union since 1973, but the country voted to leave in 2016 in favor of, as the government slogan said, “taking back control” of its trading relationships and borders.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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