Using a Bob Marley Classic, Oakley Shows the Unifying Power of Sports

The commercial puts a modern spin on a timeless song

Oksana Masters Oakley commercial
The commercial inspires unity through a common love of sports. Oakley
Headshot of Emmy Liederman

Through attractive highlight reels, a tribute to the king of reggae and a few words of encouragement from professional athletes, Oakley is the latest brand hoping to instill a glimmer of hope in humanity.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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