Longreads has become a great resource for readers whose attention span lasts longer than this blog post. Now, it's getting into travel writing via a new partnership with Virgin Atlantic. Longreads today announced the launch of Travelreads, a new channel that will help people find and share the best stories about the best places in the world. Editor's picks will be curated on Twitter and Facebook, and people can share their favorite stories by tagging them #travelreads. Longreads hopes to expand this brand sponsorship model, and signed up none other than Joyce King Thomas—the former chief creative officer at McCann Erickson, New York, best known for MasterCard's "Priceless" campaign—to help facilitate future partnerships.
Publish date: March 21, 2012 https://stage.adweek.com/creativity/virgin-atlantic-helping-you-find-reading-material-your-trip-139103/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT