Emerging Tech

Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

The automaker is the latest brand to turn to AR shopping experiences amid the pandemic

Volkswagen's tiny replica of a dealership on a beach
The AR tools promoted in Volkswagen’s latest campaign allow consumers to virtually kick the tires from the automaker's new line of smaller SUVs. Volkswagen

By Patrick Kulp

November 12, 2020

Volkswagen has shrunk its dealership experience into a model less than a foot tall in an effort to show off its new virtual showroom tools.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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