USA Today has long had a stranglehold on ranking the Super Bowl spots through its Ad Meter. But last year's total fail by the paper's 282 volunteers (Bud Light's "Dogsitter" and Doritos' "Pug Attack" tied for first place, with the eventual Emmy winner, Chrysler's "Born of Fire," deemed to be the 44th best out of 61 spots) has people eagerly seeking an alternative. They may well find it in YouTube's Ad Blitz, which is asking viewers to vote for their favorite spots after the final whistle is blown. Voting will continue through Feb. 13, and the winning spot will be featured on the YouTube homepage on Feb. 18. So, let's recap. With Ad Blitz, you have hundreds of thousands of visitors to the world's top video site voting over the course of a week. With the Ad Meter, you get knee-jerk reactions from a couple hundred people who wouldn't know a good ad if it hit them in the crotch like a can of PepsiMAX. Your choice.
Publish date: February 2, 2012 https://stage.adweek.com/creativity/vote-best-super-bowl-spot-youtubes-ad-blitz-137953/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT