Vote Now So You Can Complain Later, Says Election Campaign

Third Street flips old adage on its head

Headshot of Tim Nudd

"If you don't vote, you can't complain," the old saying goes. But that's not a great foundation for an ad campaign about voting—it's the wrong way around. How about: "If you do vote, you can complain." That's more like it. Ad agency Third Street latches on to Americans' time-honored propensity to bitch endlessly about anything and everything in a new campaign called Real Complainers Vote—a nonpartisan initiative to get young people engaged in the political process. The centerpiece is the two-minute video below—a collaboration between Third Street, street artist Ray Noland and production company Foundation Content. It's narrated by improv comedian T.J. Miller. Also check out some posters after the jump. Then go vote, and complain all you want after the election. Or, you know, just leave the country. Credits below as well.


Third Street Advertising Credits:

Chief Creative Officer: David T. Jones

Associate Creative Director: Max Mearsheimer

Director of Relationship Marketing: Phil Robinson

Attention Agent: Brittany Mason

Insane comedian friend: T.J. Miller

Foundation Content Production Credits:

Executive Producer: Samantha Hart

Creative Director/Motion Designer: Kyle Shoup

Artist:  Ray Noland

Editor: Steve Morrison

Mixer: Dave Kresl

Associate Producer: Lily Tomczak

"Give a F*CK" poster by Danielle Riendeau

"Close the Curtain" poster by Blaise Vincz

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 19, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT