Watch All 11 of the Year’s Best Ads, According to the Cannes Lions Film Jury

They range from hilarious to heartbreaking to flat-out bizarre

'Friendshit,' an ad for the K Plus app in Thailand, was a crowd-pleaser at the Cannes Lions awards. - Credit by K Plus
Headshot of David Griner

Each year, the Cannes Lions Film jury seems to select ads that run the full range of emotions, from hilarity to heartbreak. This year’s gold Lion and Grand Prix selections were no exception.

Ads from six countries made the top of the list, and each is wildly different from its peers. Check out all this year’s gold and Grand Prix Film winners below:

Getty Images, “Endless Stories”

Agencies: AlmapBBDO, Stink Films São Paulo, Slikland São Paulo, Punch Audio São Paulo
Country: Brazil

Go Gentle Australia, “Stop the Horror”

Agencies: Cummins & Partners, History Will Be Kind Sydney, Revolver/Will O’Rourke Sydney, Arc Edit Sydney, Odd Studios Sydney
Country: Australia

K Plus, “Friendshit”

Agencies: GREYnJ United Bangkok, Hub Ho Hin Bangkok
Country: Thailand

Apple, “Welcome Home”

Agencies: TBWA\Media Arts Lab, MJZ, OMD USA, Final Cut, Framestore
Country: USA

International Committee of the Red Cross, “Hope”

Agencies: Sra Rushmore Madrid, FreelanceFor Madrid, Blur Films Madrid
Country: Spain

Audi, “Clowns”

Agencies: BBH London, Rattling Stick London, PHD London, String and Tins London, The Mill London, The Most Radicalist Black Sheep Music London, Work Editorial London
Country: U.K.

Nike, “Nothing Beats a Londoner”

Agencies: Wieden + Kennedy London, Riff Raff London, Mr Pape London, 750mph London, Final Cut London, Mindshare London
Country: U.K.

Monde Nissen, “The Secret”

Agencies: Ogilvy Group Thailand, Factory01 Bangkok
Country: Thailand

Marmite, “Gene Project”

Agencies: adam&eveDDB, Outsider London
Country: U.K.

Grand Prix: P&G, “The Talk”

Agencies: BBDO New York, Hearts & Science, Work Editorial, The Mill, Company 3, Pulse Music, Trinite Studios, Heard City, Egami Consulting Group, Barefoot Proximity, Burrell Communications
Country: USA

Grand Prix: Tide, “It’s a Tide Ad”

Agencies: Saatchi & Saatchi New York, Hearts & Science, Rattling Stick, Arcade Edit, The Mill, Personal Music, Heard City, Taylor, Marina Maher Communications, Platinum Rye Entertainment, MKTG
Country: USA


You can browse all 30 Grand Prix winners from this year’s Cannes Lions here, or check out all of Adweek’s Cannes coverage from the 2018 festival.


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: June 28, 2018 https://stage.adweek.com/creativity/watch-all-11-of-the-years-best-ads-according-to-the-cannes-lions-film-jury/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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