Watch a Clerk Shock Customers by Haggling Over Groceries in Campaign for

You wouldn't do it for food. Why do it for a car?

Headshot of Tim Nudd

It's common practice to haggle for a better price at a car dealership. But at a grocery store? In American supermarkets, at least, it just doesn't happen. Until now.

Car shopping site, which is dedicated to hassle-free—and haggle-free—car buying, shows the absurdity of haggling in an amusing stunt (via Publicis Kaplan Thaler in New York) where it set up hidden cameras in a grocery store and had the cashier start bargaining with customers over the cost of items. found in its research that 83 percent of shoppers hate haggling, yet it's still the way most cars are purchased. And the customers here are clearly uncomfortable, though mostly because the clerk announces outrageously high prices for most things.

Credits below.



Agency: Publicis Kaplan Thaler, New York

Media: UM, San Francisco

Public Relations: MWW

@nudd Tim Nudd is a former creative editor of Adweek.