Wearing a Fake Ebola Hazmat Suit for Halloween? Donate a Real One Instead

Publicis Kaplan Thaler brilliantly turns a joke on its head

Planning to dress up in fake ebola hazmat gear for Halloween? That's awfully douchey, don't you think?

Nonprofit humanitarian group Doctors of the World has an idea, though. Why not join the "More Than a Costume" campaign and help pay for real protective equipment used by medical professionals battling ebola in West Africa?

"Health workers needs a new hazmat suit for each of their rotations, and estimates indicate that over 1 million suits will be needed in the next six weeks," says the organization.

For $1 you can donate a glove, and $5 buys a mask. You can donate a hazmat suit for $250, and throw in a helmet for $500. (Or text EBOLA to 501501 to donate $10. C'mon, you'll spend more than that on Halloween candy.)

The initiative was developed by Publicis Kaplan Thaler ​in partnership with MediaVest and MSLGROUP. Pro-bono print and digital ads are running this week in The New York Times, the Wall Street Journal, USA Today and elsewhere. "Here it's a costume. There it saves lives," says one headline.

Props for leveraging the ebola costume craze in such life-affirming fashion. They've created a program that lets people contribute to the greater good, even those who plan to clomp around in bogus boots and breathe through phony filters on Halloween.

See the full ad below.


Client: Doctors of the World

Agency: Publicis Kaplan Thaler

Chairman: Linda Kaplan

Chief Creative Officer: Rob Feakins

Creative Director: Carlos Figueiredo

Associate Creative Director/ Art Director: Einav Jacubovich, Josh Horn, Corel Theuma

Associate Creative Director/ Copywriter: Cuanan Cronwright, Jeroen De Korte, Salina Cole

Chief Communications Officer: Tricia Kenney,  Corporate Communication Manager, Erin Creagh

Chief Production Officer: Lisa Bifulco

Global Managing Director: Jeremy Bowles

Chief Digital Officer: Dawn Winchester

Creative Director of Digital Design: Sabine Roehl

SVP Technology Director: Alec Cumming

Interactive Production: Sabrina Abhyankar, Miranda Ossolinski, Wojo Wieronski, Fatima Osman

Quality Assurance: Earl Willis, Marquita Dennison

Analytics: Emily Burns, Tanvir Hannan

Strategy: Erica Herman, James Quinlan, Sara Knee, Nicole Sands, Nika Rastakhiz

Senior Project Manager: Jonathan Manitsky

Account Team: Marc Burkhalter, Mandy Antoniacci, Andrew McCree, Jake Weitzen, Aneika Fermin, Maxwell Gallin

Print/Art Production: Victor Basile, Veronica Williams

Photographer: Torkil Gudnason

Production Company/ Photographer Rep: Artist & Agency

Production studio: Robert Rosenblatt, David Shand, Dominick Governali, Gen Oldfield, George Bixby, James Du, Paul Deangelo, Nick Mazzo, Peter Boemio Henna Kathiya, Douglas Zaner

Finance Controller: Siretta Pearson

MediaVest EVP, Publishing and Digital Director Investment and Activation: Robin Steinberg

Razorfish Senior Media Director: Kerri Vickers

Razorfish SVP/Client Engagement: Robert Silver

MSL Director of Marketing & Corporate Communications: Michael Echter

MSL President, North America: Paul Newman

MSL Account Team: Renee Wilson, Tim Koch, Jenifer Slaw, Stephanie Herzfeld, Jessica Spano

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: October 30, 2014 https://stage.adweek.com/creativity/wearing-fake-ebola-hazmat-suit-halloween-donate-real-one-instead-161085/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT