On One of OOH’s Largest U.S. Displays, Weedmaps Wishes ‘Happy 4:20’ to L.A. Every Day

The online brand is the only cannabis advertiser on the massive, new display

weedmaps billboard
Weedmaps takes over the massive board overlooking I-10 for a minute each day at 4:20 p.m. New Tradition
Headshot of T.L. Stanley

A handful of cannabis buds have been artfully stacked and lovingly photographed for a massive outdoor ad with the tagline, “Happy 4:20 LA.”

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.