What Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show the New Reality

Lessons learned in new film celebrating inclusion

HP reveals today's family portrait in America. HP

To most people, the image of an “all-American family” consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical household in this country fits the generational and societal “white picket fence” stereotype. However, according to the 2010 U.S. Census, only one in four American families matches that description

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.