What IHOb and Mr. Peanut’s Death Can Teach You About an Iconic Brand Flex
An architect of IHOP's megaviral stunt sees a kindred spirit in #RIPeanut
Both campaigns showed how you can ignite passions that consumers didn't even know they had for brands.
Logos via IHOP and Planters
If you didn’t care about Mr. Peanut in life but you’re highly opinionated on the matter of his death, you’re definitely not alone.
