The marketing and advertising industry has evolved dramatically since its inception, often out of necessity. Direct mailers worked until everyone’s mailbox became over saturated with junk mail and they started throwing offers away without looking. Email marketing changed that but led to unmanageable inboxes, causing consumers to favor the bulk delete action in their inbox. Today, targeted ads stalk consumers like their worst nightmare, which has pushed brands to hire influencers that now (at least temporarily) act as undercover brand advocates, a shady practice that is sure to change as influencers are forced to label themselves as the advertising fronts they are.
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