What Were Chester Cheetah and Burger King’s King Hinting at During Those NFL Ads?

Surprise, surprise, Cheetos Chicken Fries are coming soon

Headshot of Tim Nudd

Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK restaurant, all exciting about … something.

That something wasn't made clear, although the King did put a handful of Chicken Fries on the table, hinting at the possibility of a forthcoming Cheetos Chicken Fries menu item, to go along with the Burger King Mac n' Cheetos introduced over the summer.

And indeed, the hint was so obvious that it's turned out to be true. Check out the spot below, which will air during tonight's Monday Night Football telecast.

For some reason, Chester and the King are still being mealy-mouthed about the product announcement. But the 15-second spot confirms the new limited-time Cheetos Chicken Fries snack.

This spot is the first-ever TV spot produced by digital shop Code and Theory. 


Client: Burger King

Head of Marketing: Ricardo Azevedo

Head of Media, Advertising and Communications: Adam Gagliardo

Media: Diego Suarez

Integrated Marketing: Dylan Stopper

Advertising: Cristina Hoffmann

Advertising: Ada Yeung

Agency: Code and Theory

Partner: Steve Baer

Partner, Director of Client Services: Dotty Giordano

Group Creative Director: Brad Dixon

Associate Creative Director: Mike Latshaw

Senior Copywriter: Conor Champley

Senior Art Director: Jeremy Stein

Art Director: Daniel Nosonowitz

Visual Designer: Chris Szeto

Jr Visual Designer: Riley Walker

Associate Strategy Director: Kelly Meyers

Community Manager: Hallie Martin

Group Account Director: Jill Bernstein

Executive Producer/Content: Jeremy Fox

Content Producer: Blake Jones 

Senior Producer: Remya Rajagopalan

Production Company: Colonel Blimp

Director: Fred Rowson

Edit House: Cosmo Street

Animation: We Fly Coach

Sound: Heard City

Music Company: Groove Guild

Composer: Paul Riggio

Partner Production Agency: David

Head of Global Production – Veronica Beach

Associate Producer – Marina Rodrigues

Group Account Director – Michelle Cobas

Account Supervisor – Diandra Garcia

Join Dwyane WadeJulian DuncanAndrea BrimmerRick Gomez and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)

@nudd Tim Nudd is a former creative editor of Adweek.