When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response

A quick-thinking coup for Lidl U.K.

Headshot of David Griner

British supermarket chain Sainsbury's had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze patrons for more money.

The sign, mistakenly placed in a Sainsbury's window, said: "Fifty pence challenge: Let's encourage every customer to spend an additional 50p during each shopping trip between now and the year-end."

Londoner Chris Dodd posted a photo of the upsell encouragement to Twitter, where it's since been retweeted nearly 5,000 times:

The image sparked embarrassing news coverage for Sainsbury's, but it also inspired competitor Lidl U.K. to have a bit of fun at Sainsbury's expense.

A sign quickly whipped up by Lidl outlined its own 50 pence challenge: "Let's encourage every one of our lovely customers to save as many 50ps as possible."

Without even referencing its competitor, Lidl scored a nice publicity coup and some bonus points with consumers for distancing itself from one of shopping's most annoying daily obstacles. 

Via econsultancy.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: October 2, 2014 https://stage.adweek.com/creativity/when-competitor-was-caught-upselling-grocery-chain-had-perfect-response-160525/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT